Frank + Harvey’s rebrand was a truly collaborative effort. My friend, Corbyn Tyson, the owner and creative director, had a distinct feel he wanted for the brand, and I was able to work with him to deliver a distinctive outcome.

After building a custom wordmark logo and badge system, I converted drawings of Frank and Harvey (created by Corbyn’s tattoo artist) to vector so we could scale and color them at will. We chose colors, and typefaces to complement the specific of the brand, and then built out the custom website. You can see an active collage (below) I built for the homepage from images Corbyn set up in Photoshop.

You could call this look and feel “industrial motorbike”…and you wouldn’t be wrong.